Margo Chase in Honolulu: 2017 Designer Dialogue

On Friday, February 24th, AIGA Honolulu partnered with AAF Hawaii to present Margo Chase in Honolulu!


AIGA Honolulu was thrilled to partner with AAF to bring Margo Chase in as the design judge for the 2017 Pele Awards. Margo is design royalty, having made waves with her rock star album designs for such artists as Prince, Cher and Madonna.

Margo Chase speaks at the AAF-Hawaii / AIGA Honolulu speaker series in February 2017

At our joint event at the Honolulu Design Center, Margo spoke about her firm’s process in creating packaging and branding solutions for large corporate brands striving to achieve specific objectives in fresh new ways.

We were so grateful for the opportunity to meet her and hear from her in person, especially since it would be her last trip here.

Just a few months later, Margo was lost while practicing a maneuver piloting a small airplane. She made her mark on the world of design and will be fondly remembered.

Below is the biography she provided for our event.

margoAbout Margo Chase

founder + chief creative officer, chase design group

Since founding Chase Design Group in 1986, Margo’s vision has provided the fuel for Chase Design Group’s growth and achievement. Recognized worldwide for her skill with custom typography and identity development, Margo is dedicated to creating client success through high-quality, intelligent creative.

Over the past 30 years, Chase’s landmark identity design has gained international recognition. Building on early successes in the music business designing packaging for artists Madonna, Cher, Prince, Bonnie Raitt and others, Chase Design Group is now a bi-coastal creative agency with offices in Los Angeles and New York. Their award winning branding, packaging and design strategy has earned them a long roster of prestigious clients including Sun America, Belkin, The CW Network, Bolthouse Farms, Califia Farms, CVS/pharmacy, Discovery Communications, Mattel, Nestlé, Nike, PepsiCo, Procter & Gamble, Quaker, Starbucks, Stila Cosmetics and Target.

Margo has been widely recognized as a rare creative talent. Margo was a 2009 recipient of the AIGA Fellows Award for her contributions to the field of Design. In a recent Graphic Design USA reader’s poll, Margo was one of only two designers to make the top ten in both “Most Influential Graphic Designers of the Era” and “Most Influential Graphic Designers Today”. Chase Design Group also was voted in the top ten “Most Influential Design Firms of the Era”. Among numerous other awards, Chase was selected as one of I.D. Magazine’s “I.D. Forty”. Her work has been featured in countless design periodicals and books, including Communication Arts, Graphis, I.D., HOW, Radical Graphics/Graphic Radicals, and New Design: Los Angeles. She was recently featured in the celebrated show “Women Designers in the USA, 1900-2000: Diversity and Difference” on exhibition in New York City. She has taught the highest level typography classes at Art Center College of Design and California Institute of the Arts.

Outside of the office, you will find her flying upside down. She competes nationally in aerobatics and is the 2014 western regional champion in the advanced division.

By aigahonolulu
Published December 29, 2016
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